Business Intelligence Solutions for the Biopharmaceutical Industry
the
problem
Pre-launch identification, classification, and mapping of advocates, experts, and their influence at a variety of levels – KOLs, regional physicians, and community/local practitioners – to strategically align KOLs in order to optimize all launch initiatives.
the
solution
KOL data points collected through client-held and publicly available data sources, linked for centralized access, and visualized, allowing end users to determine possible avenues of engagement:
- Demographic and tiering data
- Affiliations
- Engagement
- Additional industry activity
the
results
Provided a customized, cloud-based SaaS business intelligence solution to optimize KOL management:
- Demographic data
- Competitive intelligence
- Activity heat maps